Sell your words!

Words are one of the most powerful medium- it can encourage or discourage the self-esteem of others. A single phrase can mean different things by adding elements to it such as raising or lowering the tone of your voice or emphasizing different words in your sentence.

In business, this aspect is important especially if you are able to present this in a concise manner. Not only is it brief but the message is strongly presented.

According to Maria Collins' piece, 'Tips for being more concise in business communications' businesses use clear plain and simple language in all their business communications to avoid misunderstandings and upsetting, annoying and losing customers.

In business sales, the seller knows much more about their product or service than the buyer. They should also know that they shouldn't dazzle the customers with a thousand reasons why they should do business with them. They also pick three very good reasons and explain them quickly. They don't need a lot of fancy dressing to tell the story.
A salesperson just needs to be as convincing as possible at a short amount of time. They must know what to say and what the customer wants to hear.

After all, the customer isn't at the store to listen to an entire speech.